#FAMTAGYOUIT FUNDRAISING CAMPAIGN

As a long-time advocate of education as THE primary upliftment tool, Black Coffee identified early on that there is an ongoing battle in South Africa in regards to student funding.

Students in the creative arts are especially at risk as the continued scarcity of investment in our talented youth affects the future of our nation.

Early in 2021, Black Coffee in partnership with FEENIX, an online fundraising platform for tertiary education, led a countrywide donation initiative by way of pledging his personal donation to youth education and fueling a fundraising chain by nominating 5 of his peers and challenging each of them to also contribute and donate using the hashtag - #TagYouIt.

Each of the individuals Black Coffee nominated would then also pledge, donate and nominated a further 5 peers and so on and so on.